Small screen design
Whether it’s porting classical websites and desktop applications to mobile devices or creating entirely new mobile apps and services, their graphical user interface must be optimized for the small screen. Failure to do so is certainly a recipe for a user experience disaster. Mobile devises such as smart phones, tablets, portable game consoles, in-car computers, and navigation systems are growing in numbers, form factors, operating systems and input modalities, making device fragmentation a serious challenge for the businesses to quickly and easily embrace this media and present it’s product to the customers well on the small screen.
At the same time the true differentiators of mobile devices such as location, presence, the social layer and usage time span combined with the hardware and sensors that are installed in these devices like proximity, light sensors, accelerometer, compass, NFC technology, provide tremendous opportunities for innovation on many levels.
Our experience and understanding of the mobile devices and the respective ecosystems is the reason we are capable of designing native apps and mobile websites that deliver this great user experience. While we conceptiualize, prototype or implement your app or mobile web interface, our guidelines would always follow the principles of clear and consistent look, focused on content and interaction with the mobile user.
Rich Internet Applications - motion design and new media
Flash, Flex, HTML5 or Silverlight Rich application development is impossible without the creative vision of a motion design talent or a new-media creative expertise. Under one roof, we assemble ad hoc inter-disciplinary teams to combine math and art, left brain and right brain and create compelling and inspiring experiences for our clients promo websites, sales presentations, e-learning programs or product demos. Our solutions feature superior presentation (web/UI design, text, video, photography, sound and animation) and functionality, build on top of a complex backend infrastructure.
eLearning Content Design
With top-talent creative teams of content developers, graphic and instructional designers, multimedia engineers and programmers, Melon provides a unique variety of custom content development capabilities. We utilize a vast array of technologies and strategies to suit any learning need and build captivating eLearning content that engages the learner and increases knowledge retention.
Our extensive expertise and rich portfolio of custom eLearning courses makes us a preferred vendor for knowledge organizations and corporate clients that need ongoing support in learning content design for their employee development programs, recruitment initiatives and learning management platforms.
To learn more about our Custom eLearning Courseware or our Learning Management System and Authoring tools, please visit www.melonlearning.com
Integrated brand design and style guides
Integrated brand design is the basis for effectively supporting and enhancing a brand. Our New Media team creates the visual communication behind your brand a unique and consistent image of your company and products. From the definition of the brand to the design and layout of financial statements, we build a distinctive, meaningful, enduring, and exciting brand:
- Brand Definition and Architecture
- Name, Logo and Corporate Identity
- Information Infrastructure and Nomenclature Systems
- Web, Graphic and User Interface Design
- Marketing and Advertising Materials
- Internal Communication Materials
- Brochures, Packaging and other Printed Collateral
Successful definition and promotion of a brand requires combining deep understanding of the respective business and environment, excellent expertise in visual communications and strategy, and a genuine creative approach.
To accomplish this, we always look at a brand through the perspective of the people what will be its influence on the users/customers and how well does it serve the company’s long-term strategy. We analyze the company’s values and customers profile and design a brand strategy that will provide tangible benefits to our client while delivering increased satisfaction to the end users/customers.