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Philips' Marketing Planning System

Marketing and Communication Planning Tool was the second project Philips selected Melon to carry out. This ERP component Melon built for Philips is used to this day to plan Philips’ marketing and PR campaigns in a number of countries, handle contracts and invoicing.

project type

Enterprise, Web

client

Philips

engagement model

Fixed Price, Support

technology

ASP.NET Microsoft SQL Server XML Microsoft Office Web Components Microsoft Excel

 

Project

Marcom (marketing and communication) Planning Tool or MPT, was the second project Philips selected us to carry out for them back in 2005. This ERP component Melon built for Philips is used to this day to plan Philips’ marketing and PR campaigns in a number of countries, handle contracts and invoicing. We are also responsible for the tool’s ongoing technical support.

In 2011, the Philips licensee company TP Vision was established to continue the manufacturer’s TV business. This new joint venture also required a marketing planning tool and Melon geared up the Marcom system for their needs.

Scope

Later, the division running Philips’ new lifestyle entertainment brand wOOx needed customized versions of both Marcom and ROFO, the web-based financial planning, controlling, and forecasting system we developed for Philips earlier, for their specific needs. After we delivered them too, our client saw the potential of outsourcing the systems’ infrastructure and maintenance, so Melon now provides both systems as Software-as-a-Service (SaaS) and offers both the secure infrastructure and software development and support.

Results

Both systems employ innovative technological solutions that optimize them for performance and bandwidth usage. This is how they meet the challenging requirements for fluid user experience and impressive data bandwidth in a web-based central application.

Marcom has been in active use by Philips for over seven years now. It assists marketing departments from over 20 countries in their strategic planning and reporting and has also been deployed for use in Philips’ latest ventures (TP Vision and wOOx).